Service 02
Market research, qualified B2B target data, outreach systems and the marketing material that supports them.
Overview
Growth, Marketing & B2B is the commercial side of the studio: business research, qualified prospect data, outreach operations and the marketing material that sits alongside them. It is built for interior, fit-out, furniture, property and hospitality businesses that know roughly where the opportunity sits — a region, a sector, a trade route, a trade fair — but do not yet have the evidence, the target list or the working system to act on it.
This is research and systems work rather than campaign management or media buying. A workbook is delivered to be worked, not filed: records are scored, segmented and sourced, the scoring method is documented alongside the data, rejected records are kept in an auditable backup rather than quietly deleted, and the outreach structure is mapped record by record so your commercial team can start without repeating the research.
The work
Saudi Arabia
Developers, luxury hotel projects and pre-opening opportunities mapped across Riyadh and Jeddah, scored and routed for outreach.
India
A cleaned and ranked shortlist of premium fabric importers across three Indian cities, with an auditable log of every excluded record.
Middle East
Dealership showroom targets and EV and emerging-brand distributors ranked for design-build fit-out outreach.
Philippines
Upper-echelon public contact routes mapped for premium architectural outreach, with source logging and use notes.
China
Wholesale interior decor markets and furniture hubs mapped across Tier 1, 2 and 3 cities.
GCC
An expanded database mapping interior and fit-out firms across the GCC with reachable business channels.
United Arab Emirates
Market mapping and a selected lead shortlist for electronics retail across target UAE regions.
India
An events calendar mapping architecture, construction and building-material exhibitions across India.
Capabilities
Establishing what the market actually looks like before any list is built.
Turning a market map into a defensible target list.
The structure that makes outreach repeatable and reviewable.
The material outreach relies on once a conversation opens.
How the work is assembled so it survives handover to your team.
Process
Target geography, sector, company profile, qualification criteria and the fields to be captured are agreed in writing before research starts. This is the step that decides whether the output is usable.
Public sources are worked systematically. Each record is built with supporting evidence and a source URL, and anything that fails the profile is moved to a backup sheet rather than deleted.
Records are verified, deduplicated and scored against the agreed criteria, then segmented by city, sector or fit so the list can be approached in a sensible order.
The workbook is assembled with scoring methodology, source log, contact routes and outreach angles. Where the engagement continues, outreach and follow-up are run and logged against it.
Deliverables
XIYÀTO provides research, structured data and outreach operations. We do not guarantee response rates, meetings, enquiries or revenue outcomes — those depend on your offer, your market and your commercial follow-through. Research is compiled from publicly available sources with provenance recorded against each record; contact detail is redacted in any published portfolio material.
Related work
Growth & B2B
A six-sheet lead intelligence workbook built to support market entry into Riyadh and Jeddah. Targets were identified, scored and segmented from public sources, with active project evidence, contact routes and outreach guidance recorded against every record.
Read case study
Growth & B2B
A long-running engagement supporting an export business across buyer research, outreach operations and commercial presentation — including a structured importer shortlist and a responsive brand website built to carry enquiries.
Read case study
Growth & B2B
A ranked database of automotive showroom and dealership targets built for design-build outreach, including emerging EV and international brand distributors entering the region.
Read case study
Growth & B2B
Send the brief and whatever material exists. We will confirm what is workable and propose a defined scope.
XIYÀTO works with clients across the United Kingdom and India.