Growth Operations
A six-sheet lead intelligence workbook built to support market entry into Riyadh and Jeddah. Targets were identified, scored and segmented from public sources, with active project evidence, contact routes and outreach guidance recorded against every record.
Requirement
Entering an unfamiliar market without a defined target list means outreach is guesswork. The requirement was a workbook the commercial team could act on immediately — ranked by fit, evidenced against live project activity, and structured so that every claim in it could be traced back to a public source.
Scope
Approach
Target geography, segment, company profile and the scoring dimensions were agreed before research began.
Public sources were worked systematically. Active projects and announcements were recorded as evidence alongside each organisation.
Each record was scored out of 100 and assigned a priority band, with the scoring method documented in the workbook itself.
Contact route, best channel, outreach angle and send guidance were mapped per record so the workbook could be worked without further research.
Production
The workbook was built as a working system rather than a list, with each sheet serving a distinct step in the outreach process.
System
Records themselves are withheld from public display. The structure shows how the system works.
Target records are withheld from public display. The structure below shows how the system is organised.
| Sheet | Records | Purpose |
|---|---|---|
| Master Leads | 55 | Scored and ranked target records |
| Ongoing Projects | 15 | Live project activity used as qualifying evidence |
| Decision Maker Routes | 6 | Route patterns for reaching leadership |
| Outreach Angles | 5 | Positioning angles mapped to segment |
| Source Log | 31 | Provenance for every claim in the workbook |
| Send Guidance | 12 | Sequencing and prioritisation for the team |
| Field group | Fields |
|---|---|
| Ranking | Rank · Priority band · Final score /100 |
| Identity | Company · Segment · City focus · Website |
| Route | Public contact route · Decision-maker route |
| Evidence | Active project · Verification status · Source URLs |
| Fit | Service fit · Why the lead matters |
| Action | Suggested outreach angle · Best channel · Notes |
Quality assurance
Data integrity controls applied across the workbook.
Deliverables
Capabilities used
Structured market research, qualified prospect data and the systems to work it.
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