Multi-disciplinary Engagements
A long-running engagement supporting an export business across buyer research, outreach operations and commercial presentation — including a structured importer shortlist and a responsive brand website built to carry enquiries.
Requirement
Export outreach was being run without a qualified buyer list or a consistent way of tracking which prospects had been evaluated. The engagement needed to produce both the underlying data system and the commercial presence that outreach could point at.
Scope
Approach
Importers were identified and segmented by city, scale and export relevance across target markets.
Directory-style and low-value records were removed to a backup sheet, and the remainder ranked against a documented scoring method.
Contact routes, sample evaluation and follow-up were tracked in a structured workbook.
A responsive brand website was produced to give outreach a credible destination and a route for enquiries.
Production
The engagement spanned two capabilities: the research and tracking system, and the customer-facing presentation built on top of it.
System
Records themselves are withheld from public display. The structure shows how the system works.
Buyer records are withheld from public display.
| Sheet | Records | Purpose |
|---|---|---|
| Executive Summary | — | Purpose, method and how to work the shortlist |
| Top 30 Strategic Targets | 30 | Highest-priority buyers across all segments |
| Mumbai | 30 | City-segmented targets |
| Pune | 25 | City-segmented targets |
| Bangalore | 51 | City-segmented targets |
| Removed — Backup Rows | 294 | Auditable log of every excluded record |
| Scoring Method | — | Documented ranking criteria |
Deliverables
Capabilities used
Structured market research, qualified prospect data and the systems to work it.
Visualisation, film and presentation material for design and product businesses.
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