Video
A cinematic campaign built around a single furniture piece, developed to carry a luxury product story from factory floor through to showroom setting in short-form.
Requirement
A single product needed to read as a considered object rather than a catalogue item, in a format short enough for social distribution but composed well enough to sit alongside the brand's showroom presentation.
Scope
Approach
Product story, sequence order and the intended placement were established before production.
Factory-to-showroom sequences were developed as discrete beats that could be recombined for different cuts.
Transitions and pacing were resolved against the short-form format.
Delivered in vertical short-form ratio for social and showroom screen use.
Deliverables
Film
Moon Chair cinematic campaign
Short-form cinematic product sequence produced for Sultanah & Co. Interiors.
Capabilities used
Cinematic AI video production for brands, products, showrooms and campaigns, cut and mastered for every social and web placement.
Related work
Visualisation
An ongoing body of interior visualisation work used to develop and communicate spatial concepts before they are built — covering material treatment, lighting, and the atmosphere of residential, hospitality and commercial spaces.
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Production Service
Explore our commercial service line for Photorealistic Furniture 3D Rendering, producing e-commerce cutouts, material swatch simulations, and 4K luxury lifestyle scenes.
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Send the brief and the material you already have. We will confirm what is workable and propose a defined scope.
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XIYÀTO works with clients across the United Kingdom, India, and internationally.
