Visual Content
A cinematic campaign built around a single furniture piece, developed to carry a luxury product story from factory floor through to showroom setting in short-form.
Requirement
A single product needed to read as a considered object rather than a catalogue item, in a format short enough for social distribution but composed well enough to sit alongside the brand's showroom presentation.
Scope
Approach
Product story, sequence order and the intended placement were established before production.
Factory-to-showroom sequences were developed as discrete beats that could be recombined for different cuts.
Transitions and pacing were resolved against the short-form format.
Delivered in vertical short-form ratio for social and showroom screen use.
Deliverables
Film
Moon Chair cinematic campaign
Short-form cinematic product sequence produced for Sultanah & Co. Interiors.
Capabilities used
Visualisation, film and presentation material for design and product businesses.
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