Skip to content
XIYÀTO

Service 02

Growth Operations

Structured market research, qualified prospect data and the systems to work it.

Overview

Growth Operations is research and systems work, not campaign management. We build the structured groundwork a commercial team needs before outreach is worth running: who is actually in the market, which of them are reachable, through what route, and on what evidence.

Every workbook we produce is built to be worked — ranked, segmented, sourced and structured for a real outreach process rather than delivered as an undifferentiated list.

Capabilities

What the service covers.

Research

  • Market and sector mapping
  • Competitor and supplier landscape research
  • Regional and city-level market segmentation
  • Trade event and exhibition mapping
  • Public-source evidence gathering with source logging

Prospect and market intelligence

  • Company and organisation identification
  • Active project and opportunity evidence
  • Decision-maker route mapping from public sources
  • Priority scoring against defined criteria
  • Sector and service-fit classification

Qualification and verification

  • Public-source verification with recorded provenance
  • Deduplication and record cleaning
  • Reachability and contact-route assessment
  • Removal and backup logging of discarded records
  • Verification status recorded per record

Outreach systems

  • Channel recommendation per target
  • Outreach angle and rationale per record
  • Message and sequence structuring
  • Send guidance and prioritisation

Tracking and organisation

  • Structured multi-sheet workbooks
  • CRM-style status and progress tracking
  • Source logs and audit trails
  • Scoring methodology documented alongside the data

Process

How the work runs.

  1. 01

    Define the market

    Target geography, sector, company profile and qualification criteria are agreed before research starts.

  2. 02

    Research and map

    Public sources are worked systematically, with evidence and source URLs recorded against each record.

  3. 03

    Qualify and score

    Records are verified, deduplicated, scored against the agreed criteria and segmented for use.

  4. 04

    Structure and hand off

    The workbook is assembled with scoring methodology, source log and outreach guidance so the team can work it immediately.

Deliverables

What you receive.

  • Structured multi-sheet workbooks
  • Scored and ranked target shortlists
  • Decision-maker route mapping
  • Source and verification logs
  • Outreach guidance and channel recommendations

Scope of responsibility

We do not guarantee response rates, meetings or revenue outcomes. Research is compiled from public sources with provenance recorded, and published portfolio material is redacted.

Related work

This service in practice.

All work

Growth Operations

Saudi Market Entry — Lead Intelligence System

Design and fit-out business entering the Saudi market · Riyadh and Jeddah, Saudi Arabia

A six-sheet lead intelligence workbook built to support market entry into Riyadh and Jeddah. Targets were identified, scored and segmented from public sources, with active project evidence, contact routes and outreach guidance recorded against every record.

Read case study

Multi-disciplinary Engagements

Hotel Linen Export — Market and Commercial Programme

International bedding and hotel-linen exporter · Cross-border — India, China and GCC markets

A long-running engagement supporting an export business across buyer research, outreach operations and commercial presentation — including a structured importer shortlist and a responsive brand website built to carry enquiries.

Read case study

Growth Operations

Automotive Showroom — Design-Build Target Mapping

Design-build and fit-out contractor · Middle East

A ranked database of automotive showroom and dealership targets built for design-build outreach, including emerging EV and international brand distributors entering the region.

Read case study

Growth Operations

Have something that needs producing?

Send the brief and whatever material exists. We will confirm what is workable and propose a defined scope.

Start a projectView work